Maybe the Best Way to Sell is to...Not Sell?

Good afternoon (or whichever time of the day it is for you :) everyone! How are you today? I've been spending my days off completely immersed in the social media world pushing my book as if my life depended on it. We all know how tiring online marketing can be whether you're doing it for your book or a business in general but I think I might have reached a breakthrough - don't sell. WHAT?! You might ask, as I asked myself as well. However, you have to think about it. Imagine that you're a tourist in Times Square in New York City and you see all of these flashing lights advertising items and services of various sorts and you also have people on the street in your face trying to get you to purchase something. Everything's moving so fast and you can barely catch up. That's kind of how it is on social media, EVERYONE is trying to get something out there! So how about a new approach? Make friends, talk to people, and slowly ease them into what you do. Lead them to your blog or your twitter and most importantly build a following. In this day and age, having a following is so much more important than the product you're pushing, that is a guaranteed fact. Yes, you may have created a masterpiece but in all honesty no one is really interested in what you've created unless they're truly interested in you. With that being said, head off into the rest of the week with these words marinating in your mind. Happy Tuesday!