The Importance of Social Media!

What's up everybody? I hope you're enjoying your weekend - I promise whatever you're doing beats getting over being sick like me! Which is why I haven't posted in about two days or so, I barely had the energy to text (Ha! Imagine that in this day and age). Fortunately, today is a new day, it's beautiful outside, the temperature is perfect, and I'm feeling 100% better! In today's blog post I want to welcome you to the age of Social Media - if you haven't been welcomed already. I will be talking about the important role it plays in today's marketing and how it can help you as a self-published author. As you can see, a great deal of the world's population is constantly active on social media. Though this may be a scary thought to those of you who are convinced social media will be the demise of the human race, we all have to look at the positive outcomes of the new way of networking. As an author, it is very important to build relationships with your readers, for they are the ones that support you and will be looking out for your next piece of work. With social media platforms such as Twitter, Facebook, Google+, and more it's very easy to engage with them. On these networks they can follow you for updates and share your posts - resulting in the growth of your audience! Also through these platforms you can reach out to them individually, this creates a better bond than an all-inclusive, trying-to-reach-everyone-at-once marketing scheme. Though there are a variety of different social media sites and apps, the ones I would recommend most for authors would be Facebook and Twitter. Ever since I've joined Twitter I've been included in a group called ASMSG. It stands for Author Social Media Support Group and it consists of roughly 1100 members who are all authors supporting each other's works on social media. It makes for great exposure and you discover new reads by people just like you! One thing you have to remember when using social media is that it's all about consistency and delivery. Overall, it can be extremely beneficial to you in building your following and getting your work out there!